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BRAND & CONCEPT DEVELOPMENT

Brand Identity Creation

Rebranding Strategy

Restaurant and Retail Concept Development

F&B Menu with Beverage Program Design

Themed Entertainment Ideation Focused on Guest Journey

Visual Storytelling through Moodboards and Storyboards

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STRATEGIC PLANNING & FEASIBILITY

Market Research with Competitive Positioning

Program Development Supported by Test Fits

Financial Modeling for Feasibility Assessment

Business Plans and Investor Presentations

Vendor Sourcing

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We create foundational concepts and brand systems that define identity and drive market positioning.

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We support pre-development efforts through research, modeling, and planning tools that validate ideas and guide smart decision-making.

 

MASTER PLANNING & DESIGN INTEGRATION

We collaborate with key stakeholders to create and optimize mixed-use and themed environments that balance function and vision.

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OPERATIONAL SUPPORT & LAUNCH STRATEGY

CREATIVE & TECHNOLOGY SERVICES

Logo, Icon Design, Brand Guidelines

Presentation Materials Including Pitch Decks

Video Editing and Short-Form Social Content

Instagram Assets and Digital Collateral

Excel-Based Automation, User Forms, Dashboards

Database Tools, Batch Processing, and Reporting Systems

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Master Planning with Architects and Local Authorities

RD&E Strategy, Programming & Tenant Mix Curation

Concept Development Through Schematic Design Phase

Retail, Hospitality, F&B, and Entertainment Integration

Kitchen, Bar, Equipment Layout Design

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We help bring concepts to life with tools, standards, and support systems that drive operational success.

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Labor Modeling with Integrated Staffing Strategy

Service Models and Staff Training

Sales Optimization Aligned with Marketing Planning

Operational Reviews

HMC Evaluation and Optimization Strategy

Launch Planning & Ongoing Growth Support

Performance Coaching Powered by Facial Recognition Tools

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We bridge design and automation to deliver polished communications and time-saving tools.

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Members of IAAPA and ICSC

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A Veteran Owned Company  â€‹

​© 2025 Fork in the Road LLC

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