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INSIGHTS
Perspectives for the decisions shaping destination hospitality.
Research, observations and working papers for owners, developers, operators and creative partners across food, beverage, retail and entertainment.
LATEST FROM FORK IN THE ROAD
News, perspectives and publications from our work across retail, dining, entertainment and hospitality destinations.
NEWS
The Orlando Dreamers Announce Several Additions to Its Advisory Boards
The Orlando Dreamers added former MLB pitcher Nick Goody and renowned orthopedic surgeon Dr. Daryl Osbahr to the Sports Advisory Board.
The Dreamers also added industry experts Jay Jackson, Modesto Alcala and Jose Fernandez to the Local Business Leader Board.
INSIGHTS
Build for the Time Between Purposes
The moments between work, dinner, a game, or a hotel stay can define a destination. See how connected experiences turn spare time into longer, richer visits.
INSIGHTS
The People in the Rendering Need a Reason to Be There
A rendering full of happy guests is only a promise. This article explores how early planning choices give real people compelling reasons to visit, linger, and return.
LOOK FAMOUS.
BE LEGENDARY.
APPEAR COMPLEX.
ACT EASY.
RADIATE PRESENCE. TRAVEL LIGHT.
SEEM A DREAM.
PROVE REAL.
- R. LANNON
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